Terms of Service & Clinical Agreement

1.1 Age Requirement. The Service is intended solely for individuals aged eighteen (18) years or older resident within the United Kingdom or its Crown Dependencies.

1.2 Digital Age Assurance. In compliance with the UK Age Appropriate Design Code and the Online Safety Act 2023, QuitLoop employs tokenised identity validation. We do not store raw photographic identity cards once validation completes.

1.3 NHS Youth Referral Carve-out. Patients aged 16–17 under a secondary care NHS Trust pilot must be onboarded via a Named Clinical Supervisor.

2.1 Behavioural Change Classification. QuitLoop is registered with the MHRA as Class I Medical Device Software for habit reversal and vaping cessation support.

2.2 No doctor-patient relationship is established by the neuro-tapering algorithm, conversational reflections, or clinician audio.

2.3 NRT mapping calculators conform to BNF published equivalents. Patients with cardiovascular conditions, pregnancy or concurrent medication must obtain GP clearance.

3.1 Consumer Contracts Regulations 2013. Self-funded consumers have a 14-day cancellation period.

3.2 Subscriptions are billed in GBP including 20% UK VAT and renew unless terminated via the Patient Portal or native store.

3.3 Pulse Band hardware carries a twelve-month limited manufacturer warranty under the Consumer Rights Act 2015.

4.1 Biometric data constitutes special-category data under Article 9 UK GDPR.

4.2 Users remain responsible for device passcodes. Shared family Apple IDs or jailbroken devices fall outside the clinical liability perimeter.

5.1 Prohibited discourse includes promotion of nicotine liquids, shame-inducing harassment, and self-harm incitement.

5.2 Public feeds are filtered in line with NHS digital community safety frameworks. Violations may be suspended without refund.

6.1 All visual interfaces, neuro-adaptive haptic sequences and 4-7-8 rhythms are proprietary intellectual property of QuitLoop Health Ltd.

7.1 Behavioural modules reflect NICE Guideline NG209 and NHS DTAC v2.1.

7.2 Clinical governance review is led by registered GMC consultants in respiratory medicine and behavioural psychology.

8.1 Nothing limits liability for death or personal injury from proven gross negligence or fraud.

8.2 QuitLoop does not warrant absolute cessation or complete prevention of relapse events.

9.1 These Terms shall be governed by and construed under the laws of England and Wales.

10.1 Statutory DPO: QuitLoop Health Ltd, 100 Victoria Embankment, London, EC4Y 0DH. dpo@quitloop.co.uk • +44 (0)20 7946 0912.

10.2 You may lodge a complaint with the ICO via ico.org.uk or 0303 123 1113.